Online Class: Exactly How To Pitch A Story (August 17 & 24)

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mariah good idea .gif

Online Class: Exactly How To Pitch A Story (August 17 & 24)


This two-session class walks students through how to formulate a compelling story pitch and how to target those pitches most effectively.  From the email subject line through the sign off, the details that go into a variety of story pitch types will be discussed and supplemented with 10+ samples of pitches that have resulted in story assignments. 



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Effective pitching gives writers more byline opportunities and gives editors a reprieve from the onslaught of bad or badly targeted pitches in their inbox. Win-win! This class walks through pitch formulation at the sentence level: what every pitch should include, how to best showcase writing ability within a pitch, and the various tones to take and details to include depending on the editor on the receiving end. 

The class will take place in two 1.25 hour parts:

Class 1, Thursday, August 17, 8pm: Writing A Compelling Pitch, Step by Step

During this class, we will walk through a selection of pitch formulas that work for specific types of writing and I'll be sharing several examples of how these formula work in real contexts with actual pitches that have resulted in stories being assigned. The class will discuss pitch structure, elements to include and omit, self-branding in pitches, tone, and length of pitch. There is something of a science to this and this class explores that science.

Between Class 1 and Class 2, students are encouraged to send me one pitch-in-progress of fewer than 250 words by Saturday, August 19th at 1pm EST. I will comment on and lightly edit the pitch and return it by Class 2. 

Class 2, Thursday August 24, 8pm: This class will do a deep dive into targeting pitches more effectively to save time and get published more broadly. We will discuss preliminary research every writer should conduct prior to contacting an editor, finding the right editor, doing due diligence to make sure they're the right editor, and how to approach them in pitches based on publication type, relationship type, story type, etc. This is often where people get the most lost: their pitches are fine, they're just with the wrong people with the wrong approach.